{"id":38760,"date":"2018-02-01T14:54:22","date_gmt":"2018-02-01T14:54:22","guid":{"rendered":"http:\/\/boroughphotos.org\/lambeth\/bovril-advertisement-world-war-ii-2\/"},"modified":"2022-02-12T14:01:19","modified_gmt":"2022-02-12T14:01:19","slug":"bovril-advertisement-world-war-ii-2","status":"publish","type":"post","link":"https:\/\/boroughphotos.org\/lambeth\/bovril-advertisement-world-war-ii-2\/","title":{"rendered":"BOVRIL ADVERTISEMENT: WORLD WAR II"},"content":{"rendered":"<p>Advertisement for Bovril plays on the Government&#8217;s drive to encourage frugal spending habits and investment in War Savings Certificates during the austere war years.From a series of albums containing newspaper and magazine clippings, assorted ephemera and a diary, kept by Mrs Lucy Awdry of 14 Franconia Road, Clapham, for the duration of World War II and recording wartime life in London.  During the war Mrs Awdry volunteered with the Women&#8217;s Voluntary Service (WVS) assisting with fire watch duties and also at the Clapham War Savings Centre.  From the Lambeth Archives Home Front project 2005.Ref: IV\/169\/Vol.6<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisement for Bovril plays on the Government&#8217;s drive to encourage frugal spending habits and investment in War Savings Certificates during the austere war years.From a series of albums containing newspaper and magazine clippings, assorted ephemera and a diary, kept by Mrs Lucy Awdry of 14 Franconia Road, Clapham, for the duration of World War II [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,286,21,30,10],"tags":[],"class_list":["post-38760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1926-1950","category-awdry_collection","category-food-and-drink","category-people","category-war-and-armed-forces"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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